Yuui Vision

Yuui is a makeup artist based in NYC, Tokyo, and worldwide. She believes ‘beauty shines when you are being yourself’. In fact, her name Yuui literally means Be There as You Wish.

Recently, Yuui has been passionate about disregarding labels and creating freely. In 2023, she had a pop-up at one of the department stores in Tokyo, called Seibu, which is located at Shibuya. This installation showcased her multi-media capabilities including photos and videos alongside a line of silver jewelry she collaborated with a brand.

Yuui is passionate about social justice and activism. She opened a community fridge in Tokyo and produced a video about encouraging people to vote.

YuuiはNYCや東京など世界中で活躍するメイクアップアーティストです。

既存のルールを打ち破るユニークなスタイルを表現し続け、ビューティーの世界だけでなく、写真家、映像作家、ジュエリーデザイナーとして渋谷西武でPOP UPを開催するなどビジュアルアーティストとして活躍の場を広げています。

社会問題、環境問題をはじめとしたアクティビズムにも力を入れており、社会のラベルにとらわれない自分自身を表現し続け、名前の由来であるBe There as You Wish「自分自身でいることこそが美しさである」ということを表現し続けています。

Selected Client List/クライアント

Vogue, Vogue.com, Vogue Japan, Vogue Italia, Harper’s Bazaar, ELLE, ELLE Japan, i-D, Office Magazine, Allure, Nylon, Spur, ODDA, Madamme Figaro Japan, Document Journal, T magazine, New York Times, WWD

M.A.C, L’oreal, Verb, Korres Skin Care, Fresh

Dior, Thom Brown, Coach, MCM, Armani Exchange, Diesel, Marc Jacobs, Urbanoutfitters, John Lawrence Sullivan, Guess, Addidas, Yonex, Nike

Netflix, FaceBook, HBO, Chobani, Little Caesars, Rising 88